February 27, 2006 Contact: Sandy Dixon, Interior Arrangements,
Inc., 303-674-8667
For immediate release
The Well Dressed Office: What Does Your Lobby/Waiting
Room Say about Your Business!?
Enhancing the image and the bottom-line.
Evergreen, CO. First impressions are powerful and
we rarely ever get a second chance to make one, whether
in our personal lives or our businesses. Lobbies, reception
areas and waiting rooms are the public’s
first glimpse of our companies. Customers form an opinion
within seconds of entering an office as to the credibility
and professionalism of that particular business. Even
their impression of the capabilities of the employees
will be influenced by how up to date, clean and visitor-friendly
these areas appear.
“Your lobby or waiting area can’t look
dated, shabby, tattered, or unclean,” says Sandy
Dixon, owner of Evergreen, Colorado-based Interior
Arrangements, Inc., one of the country’s leading interior re-design and real estate staging training
companies. “Perception is key. The perception
your clients have of a reception area that is worn or
dated could be that this company’s way of
doing business is the same---lackluster, unmotivating
and behind the times. Conversely,
if the décor is orderly, fresh, clean and attractive,
the impression you give is that the company cares about
their business persona and takes pride in its work.”
Image enhancing ‘space lifts’ will work
for every business that can be visited by customers,
especially those where customers are required to wait
for services, such as medical and dental offices, auto
dealerships and repair shops. Waiting room patients,
in particular are either not feeling well or are anxious. By
providing a soothing, visually attractive environment,
they feel reassured and less nervous. “In the
competitive, corporate world of real estate, financial
services and automobile sales, a dynamic, customer
friendly environment will lead to more positive impressions,
consumer confidence and higher sales. There is a powerful
residual effect when a business’s image is enhanced
as employees tend to take greater pride in their work
and themselves,” Dixon continues. It may, Dixon
adds, even give the business a competitive edge when
hiring new employees and be an advantage in retaining
existing employees.
Dixon’s Interior Arrangements, Inc. offers 3
and 5-day redesign and staging certification, training
programs for those interested in the field of interior
redesign and/or real estate staging. Dixon, a member
and sanctioned instructor for the Interior Redesign
Industry Specialists (IRIS), a member of the National
Association of Professional Organizers (NAPO). She
is a national speaker on sales and marketing topics
and is a professional member of the National Speakers
Association (NSA).
For information or interviews, contact Sandy Dixon
at 303-674-8667 or go to interiorarrangements.com.
Photos available. -30-
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Inc.
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