April 2, 2007
For immediate release

‘Staging Guru’ To Speak
at NAPO Conference in Minneapolis April 25-28, 2007

Contact: Sandy Dixon, Interior Arrangements, Inc., 303-674-8667
For immediate release

Evergreen, CO. National real estate staging trainer and expert, Sandy Dixon will speak to the annual conference of the National Association of Professional Organizers in Minneapolis, April 25-28, 2007 at the Hilton Minneapolis Hotel. Dixon, owner of Evergreen, Colorado-based Interior Arrangements, Inc., one of the country’s leading redesign and real estate staging training companies, will present, “Going for the Gold: A Dozen Ways to Rev up Your Repeat and Referral Business,” where she will share proven strategies on how to skyrocket your business by turning customers into loyal advocates, translating into non-stop business.

“It is terribly expensive and oftentimes ineffective to advertise your way to success—so you can’t afford to waste your time and money on marketing efforts that don’t contribute to the bottom line,” says Dixon. “Creating a solid repeat and referral network is much more productive and enjoyable. It increases your client base, supports your business and earns you more money. Networking is a tool that needs to be fine-tuned and maintained in order to give you the best results. It’s not about passing out business cards—it’s all about having a solid plan for identifying your choice clients, making them aware of all the services you offer and turning them into your strongest advocates.”

Real estate staging, a proven method of preparing homes to sell fast and for top dollar, is one of the hottest careers according to Entrepreneur Magazine. The Wall Street Journal’s RealEstateJournal.com, states that staging can increase the selling price of a home from 2 to 10 percent. “Any house, regardless of price or location, will show better when staged. And as predictions of a cooling real estate market come true, people still need to buy and sell homes. Real estate staging can preserve a seller’s equity. They’ll need stagers even more than before,” Dixon continues. Interior Arrangements, Inc. offers certification workshops for those interested in the field of interior redesign and/or real estate staging as well as a line of staging related educational products that will give stagers and organizers a leg up on their competition. Some of the products include:

• Vacant to Vibrant©...giving empty properties the full advantage. This book packed with facts, forms and fundamentals, includes critical need-to-know information for building a profitable vacant staging business.
• Seller-Speak©...The Ultimate Guide to Perfect and Profitable Staging Consultations. This booklet focuses on words that work; consultation forms and the most comprehensive, room-by-room and exterior staging checklists ever.
• Got Presentations?!© Ready-made staging and redesign presentations that will catapult your business come in an expandable satchel with PowerPoint presentations in both hardcopy and CD formats, along with marketing and promotional information for each. These power-packed, easy to facilitate programs take the fear out of presenting.
• Staged to $ell© A dynamic 3-hour, turnkey training program for real estate agents...plus BONUS add-on class option, is a PowerPoint presentation in hardcopy and CD, along with class hand out and promotional materials.

Dixon is a member and sanctioned instructor for the Interior Redesign Industry Specialists (IRIS), an international organization of redesigners and stagers. She also belongs to IDS, the Interior Design Society; the National Association of Professional Organizers (NAPO); and is a professional member of the National Speakers Association (NSA).

For information about Interior Arrangements, any of the products listed here or for interviews, contact Sandy Dixon at 303-674-8667 or visit interiorarrangements.com. -30-

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